Joint Target Audience Survey Results and Analysis

We got 10 people to fill out are questionnaire and here are all of the answers from all of the people who took part in it. The parts in red are all of the results from the questions.

Initial Ideas Questionnaire
1.Are you a boy or girl? 6 Boys 4 Girls

2.What age bracket are you in? 8-16 2-22+
15-16 17-21 22+

3.How often do you buy magazines?
Once a day 0
Once a week 2
Once a month 3

Other, please specify… 5 Most said they would only buy one if it had something they found interesting in or if they had some money to spare.

4. What genre of magazines are you interested in?
Most of the answers were just music some put rock and some others put pop but most didnt really know what there genre was.
Rock 3
pop 2
Other 5
5.What do you like in magazines? Please tick which
Crosswords 3
Posters 8
Freebies 5
Competitions 1
Regular articles, like news on the genre.
For example,latest news on bands and music if a music magazine.
If you have any other answers, please write them in the space below...

6. What would you expect to find in a music magazine?
Please list below what you would expect to see…
Gig reviews, upcoming gigs, posters, interviews with bands and artists,singles,new bands,festival reviews,adverts,freebies,band pictures,events and articles. All of these things were given as answers from everyone.
7. What name for a rock music magazine do you prefer?

The darkest side
 4
The rock room 6

8. What colour scheme do you think would look best on a rock magazine?

Black, White and Red…
 5
Black, White and Orange…
 1
Black, White and Blue…
 1
Black, White and Green…
 3
Black, White and Purple… 0


9. How often, if at all, do you go to concerts?
Don’t go… 6
Every month…
Every time it’s a favourite band of yours… 4
Once a year…
Other, please specify…



10. Do you prefer to download music or buy the CD from a shop?
Download 5
Buy 2
Both 3

1. 60% of people we asked to fill in are results were male , where as 40% were female. This shows us that we tried to get a balanced set of results so that we can make the magazine unisex , so that we can sell to a wider audience.

2. 80% of are audience was 15-16 and 20% was 22 and over meaning that from this we can make sure that are magazine is based for 16's and over, setting are target market.

3.This bar chart shows the amount of magazines that are bought by are audience and how often they get bought, the majority shows other, and this means from most of the results that they would only buy a music magazine if it had a band they liked on the front cover and had money to spare. this tells us that we need to release our magazine monthly, rather than our initial idea of being bi-quartley, so we can grab our audience when they are going to be looking for a magazine.

4.The majority of our surveyors chose other because we didn't make it clear enough that it was for a music magazines so other were put such as gaming , cars etc. And if we were to do it again we would make this question more clearer and more options.

5.From this question we have found out that the most popular thing is posters , so that we should  try to put in posters in are magazine. Also we shall include a freebie on are magazine as that was the second most important thing from are question , the freebie could possibly be a CD or a keyring etc. 

6.Question six helped us by seeing what they expected to find in a magazine and anything that was thought of by us that was not answered by the surveyors should not be considered as important.

7.This question helped a lot as we were stuck on deciding so that question decided the magazine should be called The Rock Room.

8.From question 8 the colour scheme has been chosen for us, we had chosen that white and black would be the main colour scheme we just needed a secondary colour and we could not decide so we left it to the surveyors.

9. 60% of people said that they didn't go to concerts and 40% said they would only go if the band playing was a favourite of theres so to make our magazine be as effective to all of are audience we most include a wide selections of bands in other issues.

10. This question helps us for question 5 , because for the freebie we could a CD but from question 10 we have found out that 50% download music and do not buy CD's so maybe the best freebie would be  voucher for a free album download of a band of there choice.